Last updated: August 1, 2026
VIA Science, Inc. (“VIA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through solvewithvia.com (the “Site”), how we use it, and the choices you have.
Information We Collect
Information you provide directly — such as your name, email, company, and message, when you fill out a contact or demo request form.
Information collected automatically — through cookies and similar technologies when you browse the Site, including pages visited, referral source, and general device/browser information. See the “Cookies and Similar Technologies” section below for full detail.
How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide requested information about VIA’s products and services
- Operate, secure, and improve the Site
- Understand aggregate usage trends
- Where you’ve consented, support marketing communications and measure the effectiveness of our outreach
Cookies and Similar Technologies
We use cookies and similar technologies on the Site to operate it securely, understand how visitors use it, and improve our services. The table below explains what we use and why.
| Category | Purpose | Provider | Examples | Requires Consent? |
|---|---|---|---|---|
| Essential | Site login/session, security | WordPress, Wordfence | wordpress_logged_in_*, wfwaf-authcookie-* |
No |
| Essential (security) | Anti-spam / bot protection on forms | Google reCAPTCHA | Google account-family cookies, domain .google.com, path /recaptcha |
No (strictly necessary), provider disclosed |
| Analytics | Site usage measurement, session/heatmap analysis | Google Analytics, Microsoft Clarity (via Elfsight) | _ga, _ga_*, _clck |
Yes |
| Marketing / Advertising | Lead tracking; ad-conversion identifiers bundled with HubSpot/Elfsight | HubSpot, Elfsight | hubspotutk, __hstc, __hssc, _gcl_au, FPAU, _uetvid |
Yes |
| Functional / Widgets | Forms, live chat, on-site widgets | HubSpot, Elfsight | fs_uid, csrf.app, elfsight_session_token |
Yes |
| Third-party embeds | Video playback | YouTube | YouTube cookies (when consented) | Yes |
Cookieless analytics: We also use Plausible Analytics, a privacy-focused analytics tool that does not use cookies and does not collect personal data. Because it is cookieless, it does not require consent.
Third-party services we use:
- HubSpot — forms, live chat, and marketing/lead tracking
- Elfsight — on-site widgets, which in turn load their own instance of Google Analytics, plus Microsoft Clarity and Microsoft/Bing Ads identifiers
- Google reCAPTCHA — spam protection on forms (strictly necessary)
- Microsoft Advertising (Bing Ads) & Microsoft Clarity — session analytics and, where applicable, ad-conversion identifiers, loaded via Elfsight
- Plausible Analytics — cookieless, privacy-focused site analytics
For more on how these providers handle data, see: Google Privacy Policy, HubSpot Privacy Policy, Microsoft Privacy Statement, Elfsight Privacy Policy, Plausible Data Policy.
Your choices: You can accept, reject, or customize non-essential cookies at any time via the “Cookie Preferences” link in the site footer. Rejecting non-essential cookies will not affect your ability to browse the Site or access its core content. You may also withdraw consent at any time; this does not affect the lawfulness of processing carried out before withdrawal.
Do Not Track / Global Privacy Control: We honor Global Privacy Control (GPC) and Do Not Track signals sent by your browser. If your browser sends one of these signals, non-essential cookies will not be activated without further action on your part.
How We Share Information
We do not sell your personal information. We may share information with:
- Service providers who help us operate the Site and communicate with you (e.g., HubSpot, Elfsight, Google, Microsoft), each bound by their own privacy commitments
- Legal authorities, where required by law
Your Rights
Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal data, and to withdraw consent at any time. To exercise these rights, contact us using the details below.
International Visitors
If you are located in the European Economic Area, the UK, or another jurisdiction with data protection laws, we apply the consent and disclosure practices described in this policy regardless of where VIA Science, Inc. is incorporated.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us via our Contact page.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision.